Services: Digital Strategy
Digital Marketing NOW excels at strategy. It’s the key ingredient in everything we do. Whether it’s strategic thinking, strategic design or marketing strategy, the bottom line is that strategy is in our DNA.
Our digital strategy services begin with an in-depth understanding of your customers, their wants, needs and online behaviors. We identify the exact levers that fuel your business growth. We combine a mix of both qualitative and quantitative methods to discover customer motivations and to develop corresponding solutions that connect with them at their emotional core. We then create customer experiences that deliver tremendous value, all aligned with your business goals.
We look at every new marketing challenge with a blank slate. We dive deep in order to uncover the most strategic things to do for your business. For example, we were recently hired by a B2B company for SEO, paid search and analytics. However, upon diving into their website and campaign data, we identified the mission-critical need of increasing their website conversion rates, as their historical rates were approximately 0.3%. We could have blindly worked on improving their SEO and paid search performance. However, instead of driving more visitors to a poor onsite experience, we redirected our efforts to designing new website templates and conducting landing page testing in order to significantly increase their conversion rate, so that every future campaign would benefit.
It is this crystal clear focus on uncovering what matters most to your business success that sets us apart.





