Challenge

Page Music Lessons is a music lesson center in downtown Boston, providing lessons for instruments including piano, guitar, bass, violin, drums, flute and saxophone, as well as for voice.

Although the instructors were from highly acclaimed music programs such as Berklee, New England Conservatory and Oberlin, the lesson center had found it difficult to gain market awareness and attract students. The market already offered a number of other options for music lessons, not just music schools but also countless individuals offering their services.

Digital Marketing NOW was hired to drive awareness of Page Music Lessons, fuel new student growth and identify additional revenue opportunities.

Results

Digital Marketing NOW collaborated with Page Music in developing a unique strategy for the lesson center that captured significant share of voice on the search engines and highlighted the quality of its instructors, its incredibly convenient downtown location, and various performance opportunities for students. We oversaw a redesign of the Page Music Lessons website, implemented extensive SEO, executed paid search marketing and online display media campaigns, launched local marketing initiatives, and continually brainstormed new ideas for the lesson center. We even consulted on the pricing model, introducing a new system that benefits both students and the lesson center. Even after driving revenue growth of 400%, we are currently breaking open the B2B market for the lesson center, an opportunity that potentially could double the size of the business yet again.

“Digital Marketing NOW has been exceptional at transforming our business into a thriving and profitable entity. Through effective marketing solutions, they helped us increase our revenue by over 400% and achieve Google Page One rankings on just about every single one of our targeted keywords. With each phase of our business growth they continuously come up with additional ways for us to take things to the next level. I wholeheartedly recommend Digital Marketing NOW.”
– Elliot Page, Founder & Owner

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