Challenge

StartupNation.com is a website with over 200,000 pages of resources for entrepreneurs. The site provides everything an entrepreneur needs to build a successful business, including articles, podcasts, videos, step-by-step guides, eBooks, community and a marketplace of business solutions.

The business had achieved a certain amount of success through the years, but was looking to optimize its website and to take business results to a new level. It was also going through a transformation of being solely focused on publishing free content to being a more comprehensive solutions provider to entrepreneurs.

Results

Digital Marketing NOW was originally hired for content strategy and management, and our services have evolved to include site enhancement strategy, differentiation strategy, SEO, social media, email marketing, outbound promotion and monetization initiatives. As a result of our work with StartupNation, we helped increase SEO results for their vast collection of articles and helped drive more than 10 million annual page views overall for the site, a 20% increase year-over-year!

“Over the past decade, StartupNation has worked with dozens of partners and agencies. What we have found is that Digital Marketing NOW is different. Strategy really is in their DNA. We brainstorm together all the time. Whether working with StartupNation on a site enhancements, monetization initiatives or content development, they continually explore ways to enrich our audience with deeper value and to make our business stronger. And their SEO chops are second to none. Not only do they get stuff done, but they bring energy, structure and passion to everything they do. If you are looking for a strategic digital marketing partner, I strongly recommend Digital Marketing NOW.”

– Rich Sloan, Founder & Chief Startupologist

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